With Love and Gratitude
From late June until yesterday, Morpho held a total of 14 events over the course of approximately three months.
It all began with MARIN PARTY on June 28, followed by a series of pop-up events, including an overseas pop-up. In August, we opened a limited-time shop, creating a place where we could welcome you every Sunday.
And then came September.

We unveiled our newest collection, “Wonderland Alice,” and held a special pop-up dedicated to the new collection.

On October 3, we joined Gothic and Lolita Market, where we offered both ready-to-purchase pieces and pre-orders for our newest designs.
And today marks the end of the early pre-order period for our latest collection.
Throughout these 14 events, we had the opportunity to meet so many of you in person, to see you hold Morpho’s clothes in your hands, and to hear your kind words and see your smiles.
Each of those moments reminded me once again just how deeply Morpho is cherished and loved by so many people.
To everyone who came to see us,
to everyone who supported us from afar,
and to everyone who chose to make a piece of Morpho part of their wardrobe—
thank you, from the bottom of my heart.
This time has also given me the opportunity to reflect once again on what I truly want to create through Morpho from here onward.
What I want to continue creating is not simply “Lolita fashion made only for people who already love Lolita.”
I want to create clothing that reaches beyond the boundaries of genre—pieces that can move someone’s heart simply as a beautiful design, and as fashion in its own right.
That is the Lolita fashion I want Morpho to pursue.
And the person Morpho imagines wearing our clothes is not a “heroine” waiting to be chosen by someone else.
She is the protagonist of her own story.
I want to create clothes that, the moment you put them on, make you feel a little stronger.
Clothes that help you love yourself a little more.
Clothes that give you the courage to walk through your own story, in your own way.
Those are the clothes I want to continue designing through Morpho.
These 14 events have become an incredibly precious chapter in Morpho’s story.
Thank you for every encounter, every smile, and all the love you have given us.
We look forward to seeing you again at our winter events. 🦋
We are also planning a tea party in December, and I hope we can share another beautiful and unforgettable time together there.
Until we meet again, somewhere. 🦋
With love and gratitude,
Morpho
Hibiki Himehiiragi
