AW 2026-Wonderland Alice
This season’s theme is “Wonderland Alice.”
This collection embodies the idea of two distinct worlds—Morpho and ROSE NOIRE—coming together to create a new world, while preserving the unique identity and individuality of each.
Morpho portrays a strong, confident, and unapologetically rebellious punk girl.
ROSE NOIRE portrays a girl who may look like a delicate doll, yet never seeks anyone’s approval. She stays true to herself, unapologetically embracing her own identity.
Neither of them needs to dim her own light simply to fit in with those around her.
They are confident, one-of-a-kind girls who cherish their own beauty and individuality.
What if two girls, each possessing an entirely different kind of allure, were to meet in one mysterious world?
Cuteness and strength.
Girlhood and decadent beauty.
Sweetness and edge.
When things that seem contradictory at first glance come together, they bring out the beauty in one another.
And from that harmony, an entirely new world is born—one that could never have existed with either one alone.
This is the world we envision:
“Wonderland Alice.”
Each piece has been created with meticulous attention, from the silhouette when worn to the smallest details.
Through countless rounds of patternmaking and sampling, we refined every design until it reached its ideal form.
Neither side changes in order to become more like the other.
Morpho remains Morpho.
ROSE NOIRE remains ROSE NOIRE.
While preserving the unique worlds that each has carefully built and cherished over time, we have created a collection that could only exist when these two distinct identities come together as one.
Limited Event — Wonderland Alice
And now, AW 2026 “Wonderland Alice” will be unveiled on our ONLINE STORE at 10:00 PM (JST) on Sunday, September 20, 2026.
To celebrate the launch of our new collection, we will be hosting a three-day-only Limited Event from Sunday, September 20 through Tuesday, September 22, 2026, where you can experience the world of Wonderland Alice in person.
Admission is by advance reservation only.
During the event, you will have the opportunity to pre-order new collection pieces at an exclusive 10% OFF POP-UP price.
Rather than simply displaying clothes, we have created an entire space that invites you into a world that is mysterious, charming, and just a little dark.
From the moment you open the door, a world slightly different from everyday life begins.
See the clothes.
Touch them.
Try them on and experience the silhouettes, textures, and intricate details for yourself.
Through all of these moments, we hope you will take your time and fully immerse yourself in the world created by Morpho and ROSE NOIRE.
RESERVATION
Advance reservation is required to attend the event.
Reserve your visit here:
https://forms.gle/oo1UKqSJ1ZHTuAN88
Sunday, September 20, 2026
Monday, September 21, 2026
Tuesday, September 22, 2026
OPEN 12:00 PM
CLOSE 8:30 PM
Last Admission 8:00 PM
PLACE
ROI
7-8 Hachiyamacho, Shibuya-ku, Tokyo 150-0035, Japan
https://maps.app.goo.gl/y6wXSG6jVQGkSPsT6
CONTACT
TEL: 050-8896-6933
MAIL: morphochat@gmail.com
For just a little while longer,
wait for the moment when the door finally opens.
Welcome to Wonderland Alice. ♠︎ ♥︎
AW 2026
September 19, 2026