AW 2026-Wonderland Alice
This season’s theme is “Wonderland Alice.”
This collection embodies the idea of two distinct worlds—Morpho and ROSE NOIRE—coming together to create a new world, while preserving the unique identity and individuality of each.
Morpho portrays a strong, confident, and unapologetically rebellious punk girl.
ROSE NOIRE portrays a girl who is doll-like, yet never seeks anyone’s approval and stays true to herself.
Neither of them needs to dim her own light just to fit in with those around her.
They are confident, one-of-a-kind girls who cherish their own beauty and individuality.
What happens when two girls with completely different charms meet in the same mysterious world?
Cuteness and strength.
Girlish innocence and decadent beauty. Sweetness and edge.
Elements that may seem contradictory come together,
enhancing each other’s charm,
and creating a new world that could never have been born from either one alone.
This is what we envision as
“Wonderland Alice.”
We carefully considered every piece, from the silhouette when worn to the smallest details, refining the patterns and creating samples again and again until we achieved the ideal form.
Neither changes in order to become more like the other.
Morpho remains Morpho.
ROSE NOIRE remains ROSE NOIRE.
While preserving the worlds that each has carefully built,
we created a collection that could only exist by bringing these two distinct identities together.
Cuteness within strength. A touch of poison hidden within sweetness.
Beyond the door awaits
a new Wonderland,
created by the two worlds of Morpho and ROSE NOIRE.
This season’s theme is “Wonderland Alice.”
This collection carries our desire for two brands, Morpho and ROSE NOIRE, to come together as one while each retaining its own individuality, creating a new world together.
Morpho portrays a girl who is strong, has a strong sense of self, and carries a slightly edgy attitude.
ROSE NOIRE portrays a girl who is cute and doll-like, with a quality that makes you want to protect her.
What happens when two girls with completely different charms meet in the same mysterious world?
Cuteness and coolness.
Girlish innocence and decadent beauty.
Sweetness and strength.
Elements that may seem contradictory come together and enhance each other’s charm — this is what we envision as “Wonderland Alice.”
We carefully considered each and every design, repeatedly refining the patterns and samples while pursuing everything from the silhouette when worn to the smallest details.
Rather than either one changing to become more like the other,
Morpho remains true to Morpho. ROSE NOIRE remains true to ROSE NOIRE.
While cherishing the world that each brand possesses, we created this collection as one work that could only be born from these two brands coming together.
Cuteness within strength.
A touch of poison within cuteness.
Beyond the door lies
a new Wonderland envisioned by Morpho and ROSE NOIRE.
Limited Event — Wonderland Alice
And now, AW 2026 “Wonderland Alice” will be unveiled on our ONLINE STORE at 10:00 PM (JST) on Sunday, September 20, 2026.
To celebrate the launch of our new collection, we will be hosting a three-day-only Limited Event from Sunday, September 20 through Tuesday, September 22, 2026, where you can experience the world of Wonderland Alice in person.
Admission is by advance reservation only.
During the event, you will have the opportunity to pre-order new collection pieces at an exclusive 10% OFF POP-UP price.
Rather than simply displaying clothes, we have created an entire space that invites you into a world that is mysterious, charming, and just a little dark.
From the moment you open the door, a world slightly different from everyday life begins.
See the clothes.
Touch them.
Try them on and experience the silhouettes, textures, and intricate details for yourself.
Through all of these moments, we hope you will take your time and fully immerse yourself in the world created by Morpho and ROSE NOIRE.
RESERVATION
Advance reservation is required to attend the event.
Reserve your visit here:
https://forms.gle/oo1UKqSJ1ZHTuAN88
Sunday, September 20, 2026
Monday, September 21, 2026
Tuesday, September 22, 2026
OPEN 12:00 PM
CLOSE 8:30 PM
Last Admission 8:00 PM
PLACE
ROI
7-8 Hachiyamacho, Shibuya-ku, Tokyo 150-0035, Japan
https://maps.app.goo.gl/y6wXSG6jVQGkSPsT6
CONTACT
TEL: 050-8896-6933
MAIL: morphochat@gmail.com
For just a little while longer,
wait for the moment when the door finally opens.
Welcome to Wonderland Alice. ♠︎ ♥︎
AW 2026
September 19, 2026