THE LITTLE SISTER OF MORPHO—ROSE NOIRE—

Formerly known as “Baby Rose,” the brand is being reborn as ROSE NOIRE under Morpho Inc., beginning a new chapter as Morpho’s sister Lolita fashion brand on September 19.

We will continue to cherish Lolita culture, share its beauty with more people, and contribute to the growth and evolution of the Lolita world.

At the same time, our vision goes beyond simply creating Lolita fashion within the boundaries of what already exists. We want to bring new sensibilities and new values into Lolita fashion, creating something the world of Lolita has never seen before.

This is both our challenge and our beginning.

Above all, what matters most to us is approaching every single garment with care and dedication to craftsmanship.

Rather than focusing on producing more, we choose to pursue greater quality—paying close attention to every detail and creating each piece with the intention of delivering something truly special to our customers.

Even if the number of pieces we can create is limited, we want everyone who chooses one of our garments to feel proud to own it and proud to wear it.

We aspire to build brands with lasting value—brands that inspire people to dream, “One day, I want to wear that.”

September 19, 2026 — Morpho and ROSE NOIRE.

Two brands, each with its own distinct world, begin a new chapter together.

Hibiki Himehiiragi
Representative Director
Morpho Inc.