Thank you for your continued support of Morpho.

We are delighted to announce Morpho’s first-ever limited-time pop-up shop, opening in Daikanyama, Tokyo.

This special shop will be open every Sunday throughout August, for a limited time only.

For the first time, you’ll have the opportunity to experience Morpho beyond our online store—seeing our garments in person, feeling the quality of the fabrics, and discovering the silhouettes up close.

We warmly invite you to immerse yourself in the world of Morpho and experience the details that can’t be fully captured online.

We look forward to welcoming you and sharing this special experience with you. 🦋

What Morpho Stands For

At Morpho, the most important thing to us is celebrating your individuality and enjoying Lolita fashion freely.

We believe that Lolita fashion isn’t just for experienced Lolitas.

If you’ve ever thought,

“I’ve always been curious about Lolita fashion.”

“I’d love to try it someday.”

—that alone makes us happy.

Whether you’re trying Lolita for the very first time or you’ve loved it for years, everyone is welcome at Morpho.

You’re welcome to simply browse our collection, feel the fabrics, or chat with us.

We’d be delighted to meet you.

Please feel free to stop by and experience the world of Morpho. 🦋

Items on Display & Available for Purchase

During our limited-time pop-up shop, you’ll be able to explore:

• Morpho’s latest collection
• Popular items from our online store
• Dresses
• Blouses
• Headpieces, ribbons, and other accessories

Some items will also be available for purchase on the day.

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Try On Morpho

Visitors are welcome to try on selected garments during the event.

We will also have size fitting samples available to help you find your perfect fit.

If you’ve ever wanted to:

• Feel the fabrics in person
• See the silhouette up close
• Find the size that’s right for you

this is the perfect opportunity.

Our staff will be happy to help you with sizing and styling, so please don’t hesitate to ask.

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Location

📍 8-minute walk from Daikanyama Station

ROI 1F
7-8 Hachiyamacho, Shibuya-ku, Tokyo 150-0035, Japan

Our shop is located on the ground floor, so please feel free to stop by.

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Opening Dates

Every Sunday throughout August

🗓 August 2 (Sun) | Pre-Opening

1:00 PM – 8:00 PM

🎁 Customers who make a purchase during our Pre-Opening will receive a ¥500 OFF coupon for their next visit.

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🗓 August 9 (Sun)

12:00 PM – 8:00 PM

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🗓 August 16 (Sun)

12:00 PM – 8:00 PM

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🗓 August 23 (Sun)

12:00 PM – 8:00 PM

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🗓 August 30 (Sun) | Last Day

12:00 PM – 8:00 PM

To celebrate the final day of our pop-up shop and to thank everyone for your support throughout August, we’d love to spend a special day with you.

As a small token of our appreciation, Hibiki Himehiiragi will prepare cakes and sweets for everyone to enjoy.

We hope you’ll stop by, relax, and spend some wonderful time with us.

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We Can’t Wait to Meet You

This limited-time pop-up shop marks Morpho’s very first pop-up store, making it a truly special milestone for our brand.

Our hope is to create a space where you can experience what can’t be fully captured online—the beauty of our garments, the quality of the fabrics, the silhouettes, and the world of Morpho.

Above all, I’m looking forward to meeting everyone who has supported Morpho over the years.

Whether you’ve loved Lolita fashion for a long time or you’re simply curious to try it for the first time, you are always welcome.

Even if you’ve only ever thought,

“Maybe I’d like to try Lolita someday.”

—that alone is enough.

We would be delighted to meet you.

Please come and experience the world of Morpho in Daikanyama.

We look forward to welcoming you this August. 🦋

Hibiki Himehiiragi