Formerly known as “Baby Rose,” the brand is being reborn as ROSE NOIRE under Morpho Inc., beginning a new chapter as Morpho’s sister Lolita fashion brand on September 19. We will continue to cherish Lolita culture, share its beauty with more people, and contribute to the growth and evolution of the Lolita world. At the […]

Thank you for your continued support of Morpho. We are delighted to announce Morpho’s first-ever limited-time pop-up shop, opening in Daikanyama, Tokyo. This special shop will be open every Sunday throughout August, for a limited time only. For the first time, you’ll have the opportunity to experience Morpho beyond our online store—seeing our garments in person, feeling the […]

On July 26, 2026, Morpho had the honor of joining Australia’s largest Lolita fashion event, Once Upon A Frill 2026 in Melbourne, as a Pop-Up brand through GLM (Gothic & Lolita Market). We were also incredibly honored to be invited as a guest brand and to present our collection on the runway during the fashion […]

Morpho 2026 SS New Collection will be released on June 28th!! ♡ MARIN Morpho ♡ A new marine-look × Lolita dress collection inspired by the atmosphere of the 1980s–1990s will finally be unveiled! The sailor collar was never just a “uniform” —it was the embodiment of every girl’s dreams. Anime, shoujo manga, Harajuku culture… What […]

To everyone who has been supporting Morpho —Thank you from the bottom of my heart🦋 Morpho began in the spring of 2022, when I, Hibiki Himehiiragi, started creating clothes together with my fashion school friends.With nothing but our love for fashion, we simply followed our passion and brought our ideas to life.　That summer, on August […]

Three new items from Morpho are now available. ”Dark Morpho Kiss”　 ¥45,000We’ve transformed the handbag featured on the runway of our 2024 AW collection into a ready-to-wear piece. Crafted from sustainable faux leather and layered generously with tulle, the butterfly inspires this bag—Morpho’s iconic symbol. The name “Dark Morpho Kiss” carries multiple meanings:-A butterfly blooming […]

SPICE ROOM powered by OIF, a press room for the industry that selects up-and-coming brands based on the concept of “handling only the sharpest creativity,” recently held its first public exhibition event. Morpho has also decided to participate in SPICE ROOM from this April, and we were given the opportunity to create and present a […]

Hi guys！！！ Thank you for everything 🦋. Ｉ am Hibiki Himeragi This spring/summer, we will be introducing three new collections”Lady Bird””Rebel Bloom One Piece”,and “Sugar Punk Morpho”. Lady Bird (top) & Bigribbon Bird (head accessory) Sweet and strong Lolita. “Lady Bird” is a ladybug in British English. But there is another special meaning to this […]

Thank you very much for your support of Morpho last year. Although this is a little late, please allow me to express my gratitude for your continued support. Morpho in 2024 has experienced several new winds. First, a tea party event that our designer, Hibiki, personally organized reached 3 million views on both TikTok and […]